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Bakery · Café · Baking school · Chiang Mai

European bread, baked in Chiang Mai.

Open-crumb sourdough, butter croissants and pastries, shaped by hand and baked by an experienced chef. Stop in for a coffee, or roll up your sleeves at a Saturday baking class.

Plan your visit See what we bake

4.6 on Google · 24 reviews New home in San Phi Suea · reopening mid-November

Our story

Primo is Italian for first.

So we start our bread at the beginning: flour, water, salt and a living sourdough starter, given the time it needs.

Primo is a small, chef-run bakery and baking school. Our experienced chef brings European bakery habits to Chiang Mai: dough proofed in cane baskets, crusts scored by hand, butter pastry rolled and folded at the bench.

The same team bakes for the counter, teaches the classes and advises other food businesses. Every time, the job is the same: do the simple things properly.

  • Bakery & café
  • Patisserie
  • Baking classes
  • Food business consulting
Primo's chef in black whites cutting a freshly baked flatbread at the studio counter
A smiling baker holding a cane proofing basket with a seeded sourdough
Proofing in cane baskets

From our ovens

Bread first. Then everything butter touches.

A hand-scored sourdough loaf, sliced on a wooden board, with one slice showing the open crumb

Signature

Sourdough

Naturally leavened country loaves, seeded loaves and darker whole-grain bakes. Each one is scored by hand, so no two crusts look quite the same.

Flour
The structure
Water
The open crumb
Salt
The flavour
Levain
The rise and the tang

“We bought 2 kinds of sour dough bread home and they were gone in few hours.”

Perry B., Google review
Butter croissant, pain au chocolat and sugar-dusted pastries on a slate board in the café counter

Laminated by hand

Croissants & viennoiserie

Butter croissants, pain au chocolat and sugar-dusted pastries. Crisp outside, honeycomb inside, and best eaten at the counter with a coffee.

Also on the counter

  • A large iced cinnamon roll on a wooden board with cinnamon sticks

    Cinnamon rolls

    Soft enriched dough, cinnamon sugar, a thick vanilla glaze.

  • A braided chocolate babka loaf on a turquoise plate with slices and chocolate buttons

    Chocolate babka

    Twisted, layered and generous with dark chocolate.

  • Close-up of airy focaccia slices topped with cherry tomatoes and olives

    Focaccia

    Olive oil, cherry tomatoes, olives and rosemary on an airy crumb.

  • A pile of sesame and everything bagels

    Bagels

    Boiled, then baked. Sesame, everything and plain.

  • A golden braided challah loaf with sesame seeds on a red check cloth

    Challah

    Braided by hand, glossy and golden, with sesame.

  • Fudgy brownies on a plate beside a gift box with a navy Primo Bakery label

    Brownies

    Dense, fudgy, and boxed to take home.

  • A sliced Christmas stollen full of candied fruit and nuts, dusted with icing sugar

    Christmas stollen

    Candied fruit, nuts and a snowfall of icing sugar, for the holidays.

  • Boat-shaped flatbreads topped with pesto, tomatoes, olives and peppers on a cooling rack

    Savoury bakes

    Topped flatbreads and pizza from the same dough we teach.

The counter changes daily. Follow us on Instagram or Facebook to see what is fresh.

The Primo experience

Come for a coffee. Stay for the dough.

A bright room, a long wooden table and the smell of something coming out of the oven. Sit with a croissant, or join a class and bake your own.

Scoring a seeded loaf before it goes in the oven
A wicker basket of seeded and scored sourdough loaves on the café counter
Two class guests laughing as they stretch pizza dough by hand
A class group in aprons smiling under the PRIMO sign, with their sourdough loaves on the table

Saturday baking classes

Hands-on classes for every level at our studio table, taught by the same chef who bakes for the counter. You leave with what you made and the notes to make it again. The new class schedule is coming soon.

  • A baker scoring a round loaf with a lame

    Sourdough

    Starter care, shaping, scoring and baking a proper loaf at home.

  • A class group giving thumbs up behind a table full of homemade pizzas and flatbreads

    Italian pizza

    Dough by hand, stretching, toppings, and a long table of pizzas to share.

  • Children at the studio table making their own small pizzas and bread rolls

    Kids' baking

    Hands-on, floury and fun. Little bakers make their own pizzas and rolls.

  • Guests kneading dough together along the long wooden studio table

    And more

    New classes join the schedule through the year. Follow us for the next dates.

Book a class on WhatsApp

Running a café, hotel or bakery? We also consult for food businesses.

What guests say

4.6


on Google, from 24 reviews

“The amazing croissant took us to a short trip to Paris.”

Perry B., Google review

“The prices are upper quartile but so is the quality.”

Peter E., Google review

Visit us

Our new home in San Phi Suea.

We are moving. Primo reopens at this address in mid-November 2026. We will share the opening date and class schedule on Instagram and Facebook.

Primo Bakery
227 117 San Phi Suea
Mueang Chiang Mai, Chiang Mai 50300
Thailand

Bakery shop hours

Reopening mid-November

Bakery shop opening hours by day, Chiang Mai time
MondayClosed
Tuesday10:00 to 18:00
Wednesday10:00 to 18:00
Thursday10:00 to 18:00
Friday10:00 to 18:00
Saturday10:00 to 18:00
SundayClosed

Baking classes run on Saturdays, by booking.

Get directions Open in Google Maps

Contact

Say hello. Book a class.

The fastest way to book a class is WhatsApp. You can also message us on Instagram or Facebook, or call 092 841 1418.